{"id":37663,"date":"2023-04-12T22:17:38","date_gmt":"2023-04-13T02:17:38","guid":{"rendered":"https:\/\/communityfoundations.ca\/?page_id=37663"},"modified":"2024-01-11T16:29:20","modified_gmt":"2024-01-11T21:29:20","slug":"principales-ressources-pour-les-communications-et-le-marketing","status":"publish","type":"page","link":"https:\/\/communityfoundations.ca\/fr\/principales-ressources-pour-les-communications-et-le-marketing\/","title":{"rendered":""},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Principales ressources pour les communications et le marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Les outils qui renforcent la confiance et inspirent l&rsquo;action.<\/h3>\n\n\n\n<div id=\"text-block-block_06e83fea0ac77e88a176bef9153e9daf\" class=\"text-block background-enabled\">\n    <p>La communication est un outil pr\u00e9cieux pour faire progresser le travail de votre fondation. Pour cr\u00e9er une culture de communication strat\u00e9gique, il faut la consid\u00e9rer comme une fonction holistique qui fait partie de toutes les activit\u00e9s d\u2019une fondation. En effet, pour communiquer efficacement, il faut se mettre \u00e0 la place de l\u2019autre personne afin d\u2019envisager comment elle interpr\u00e9tera ce qu\u2019on lui communiquera. Utiliser son imagination de cette fa\u00e7on est une comp\u00e9tence cr\u00e9ative que chacun peut d\u00e9velopper et renforcer au fil du temps.<\/p>\n<\/div>\n<style type=\"text\/css\">\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf {\n\t\tmargin: 45px 0;\n\t}\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf.background-enabled {\n\t\tbackground-color: #00a88d;\n\t\tpadding: 30px;\n\t}\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf,\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf a,\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf p,\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf h4 {\n\t\tcolor: #fff;\n\t}\n\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf li {\n\t\tmargin-bottom: 0;\n\t}\n\t@media (min-width: 768px) {\n\t\t#text-block-block_06e83fea0ac77e88a176bef9153e9daf.background-enabled {\n\t\t\tpadding: 60px;\n\t\t}\n\t}\n<\/style>\n<script>\n\tjQuery('#text-block-block_06e83fea0ac77e88a176bef9153e9daf p, #text-block-block_06e83fea0ac77e88a176bef9153e9daf li').attr(\"data-aos\", \"fade-up\");\n<\/script>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/communication-de-grandes-idees-pour-des-equipes-petiteshttps:\/\/communityfoundations.ca\/communication-de-grandes-idees-pour-des-equipes-petites\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37506\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/brooke-cagle-uHVRvDr7pg-unsplash-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/communication-de-grandes-idees-pour-des-equipes-petiteshttps:\/\/communityfoundations.ca\/communication-de-grandes-idees-pour-des-equipes-petites\"><strong>Aper\u00e7u de la bo\u00eete \u00e0 outils de communication&nbsp;: De grandes id\u00e9es pour des \u00e9quipes petites, mais efficaces<\/strong> <br><\/a>Cet aper\u00e7u de la bo\u00eete \u00e0 outils vous donne un aper\u00e7u de la fa\u00e7on d&rsquo;aborder la communication en tant que fondation communautaire et vous indique la voie \u00e0 suivre. Il donne un aper\u00e7u des ressources qui ont \u00e9t\u00e9 cr\u00e9\u00e9es ou sont en train d&rsquo;\u00eatre cr\u00e9\u00e9es dans le cadre de la bo\u00eete \u00e0 outils de communication des fondations communautaires.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/communityfoundations.ca\/Prompt-Questions-for-Key-Messages-FRE\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37408\" style=\"width:404px;height:269px\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/microsoft-365-FHhbHW4vFxc-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/Prompt-Questions-for-Key-Messages-FRE\"><strong>Mod\u00e8le : Questions-guides \u00e0 poser dans les messages cl\u00e9s<\/strong> <br><\/a>Ce mod\u00e8le vous fournit des questions-guides qui vous permettront de pr\u00e9parer des messages cl\u00e9s pour vos fondations communautaires, pour des occasions de financement et tout th\u00e8me au sujet duquel vous communiquez r\u00e9guli\u00e8rement ainsi que tout \u00e9v\u00e9nement particulier.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/youtu.be\/jdMTwzk7xUs\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37535\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/windows-w79mIrYKcK4-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/youtu.be\/jdMTwzk7xUs\"><strong>D\u00e9velopper votre guide de marque et votre contenu visuel | Webinaire<\/strong> <br><\/a>Dans cet atelier interactif, nous verrons comment d\u00e9velopper un guide de la marque, y compris le logo, la palette de couleurs et la typographie. Nous verrons ensuite comment mettre en pratique un guide de la marque pour cr\u00e9er des visuels pour votre site Web, vos r\u00e9seaux sociaux et vos documents.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2019\/04\/Storytelling-Step-By-Step-FR.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37582\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/amy-hirschi-K0c8ko3e6AA-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2019\/04\/Storytelling-Step-By-Step-FR.pdf\"><strong>Fiche Outil: Narration \u00e9tape par \u00e9tape<\/strong> <br><\/a>Ce document est un guide \u00e9tape par \u00e9tape qui vous guidera tout au long du processus de narration qui aura un impact sur votre public. Nous vous encourageons \u00e0 l\u2019utiliser avec le document La narration et les principes d\u2019\u00e9quit\u00e9 dans lequel vous trouverez quelques consid\u00e9rations et questions relatives \u00e0 la narration.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/comms-101-factsheet-fr\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-36529\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-1024x684.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-768x513.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-1536x1025.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/01\/christina-wocintechchat-com-VpcgTEKerEQ-unsplash-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/comms-101-factsheet-fr\"><strong>Fiche d\u2019outil | Strat\u00e9gie de communication&nbsp;101<\/strong> <br><\/a>Comment cr\u00e9er une strat\u00e9gie de communication de calibre professionnel pour de petites fondations communautaires?<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/communications-template-implementation-timeline-ENG-FRE\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37410\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/gabrielle-henderson-HJckKnwCXxQ-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/communications-template-implementation-timeline-ENG-FRE\"><strong>Mod\u00e8le | Calendrier de mise en \u0153uvre des communications<\/strong> <br><\/a>Ce mod\u00e8le accompagne la fiche d&rsquo;outil Strat\u00e9gie de communication 101 et vous fournit une structure pour planifier la mise en \u0153uvre de votre travail de communication.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/Conseils-et-astuces-pour-creer-une-excellente-video\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37414\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-vbxyFxlgpjM-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/Conseils-et-astuces-pour-creer-une-excellente-video\"><strong>Conseils et astuces pour cr\u00e9er une excellente vid\u00e9o<\/strong> <br><\/a>Vous lisez ces quelques lignes parce que vous enregistrez une vid\u00e9o qui illustre toutes les choses incroyables qui se passent dans votre communaut\u00e9. D\u00e9tendez-vous et traitez cette vid\u00e9o comme une simple conversation. Vous trouverez ci-dessous quelques conseils pour cr\u00e9er votre vid\u00e9o. \u00c0 vous les commandes!<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:0px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2019\/04\/FR-Equity-Principles-for-Storytelling.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-37578\" srcset=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-1024x683.jpg 1024w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-300x200.jpg 300w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-768x512.jpg 768w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-1536x1024.jpg 1536w, https:\/\/communityfoundations.ca\/wp-content\/uploads\/2023\/04\/jason-goodman-LR5CYw3AQNo-unsplash-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/communityfoundations.ca\/wp-content\/uploads\/2019\/04\/FR-Equity-Principles-for-Storytelling.pdf\"><strong>Fiche Outil: La narration et les principes d\u2019\u00e9quit\u00e9<\/strong> <br><\/a>La narration cr\u00e9e une dynamique de pouvoir, et nous voulons nous assurer que le principe d\u2019\u00e9quit\u00e9 soit inclus dans nos techniques et outils de communication. Ce document a \u00e9t\u00e9 cr\u00e9\u00e9 pour appuyer votre travail actuel, et vous fournit des exemples d\u2019\u00e9l\u00e9ments de r\u00e9flexion et de questions \u00e0 poser lorsque vous racontez une histoire. Il s\u2019agit d\u2019un document qui \u00e9volue au fur et \u00e0 mesure que nous \u00e9coutons, apprenons et progressons.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Principales ressources pour les communications et le marketing Les outils qui renforcent la confiance et inspirent l&rsquo;action.<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-37663","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/pages\/37663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/comments?post=37663"}],"version-history":[{"count":4,"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/pages\/37663\/revisions"}],"predecessor-version":[{"id":40267,"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/pages\/37663\/revisions\/40267"}],"wp:attachment":[{"href":"https:\/\/communityfoundations.ca\/fr\/wp-json\/wp\/v2\/media?parent=37663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}