National Awareness Campaign
Your Community Makes You. You Make Your Community. is our movement’s first national awareness campaign designed as part of our Smart & Caring Communities outreach to remind Canadians about the important role that our communities play in our lives and the contribution we in turn make to our communities.
The campaign celebrates local champions and leaders from communities across the country who are part of the 191 community foundations of Canada, profiling them, and the strength and reach of our network, through a series of TV, radio, print, billboard and digital ads.
#YouMakeYourCommunity galvanized support from more than 400 local and national media outlet partners across Canada who contributed their time and media space to introduce tens of millions of Canadians to community foundations and help make our campaign a resounding success.