Spoken word artist, bilingual ‘chansonnière’ win talent search for new national ad campaignThursday, October 10th, 2013 | Melody MacLean
Pair will join dozens of local heroes to shoot ‘community anthem’ ad in Toronto on Oct. 19
(Ottawa, ON) October 10, 2013 – Community Foundations of Canada and Yield Branding have selected two talented artists to recite an ‘anthem to community’ as part of their new national ad campaign, being shot October 19th in Toronto.
The campaign, which features a slam poetry-style anthem, is designed to introduce Canadians to Canada’s 191 community foundations and showcase how communities contribute to making us who we are.
“We’re welcoming dozens of community foundation staff and volunteers in Toronto next weekend to participate in the ad as cast and extras along with the two winners of our talent search,” said Ted Nation, President of Yield Branding, the award-winning agency producing the campaign. “It speaks volumes about the passionate champions who make up the community foundation movement.”
Two performers, one English and one French, were chosen to recite the anthem and join dozens of community foundation staffers, friends and volunteers in the filming of the television ad. Holly Painter, a spoken word poet from London, Ontario will perform the anthem in English and French-Canadian singer-songwriter Kristine St-Pierre will recite the anthem in French.
More than 100 artists, activists, and community volunteers participated in the nation-wide talent search, which took place over the summer months. The shortlist of finalists included: Katy Boychuk (London ON), Celia Koughan (Charlottetown PEI), Greg Lockwood (Vancouver BC), Rheanna Ray (Calgary AB), Zondra Roy (Saskatoon SK)
“Our deep thanks to all the ‘community idols’ who participated in our talent search and thanks to our partners at Yield Branding and The Corner Store who’ve found a spectacular way to tell the community foundation story,” said Ian Bird, President of Community Foundations of Canada.
About Community Foundations of Canada
Community Foundations of Canada is the national network for Canada’s 191 community foundations, which help Canadians invest in building strong and resilient places to live, work, and play. For more than 90 years, community foundations have been supporting communities large and small, from coast to coast. Together, they hold more than $3.5 billion in assets, serve more than 80 per cent of the nation’s population and play a crucial role in how people give back to their communities. Find out more atwww.communityfoundations.ca.
For more information, please contact:
Community Foundations of Canada
P: 613-236-2664 x302